Virgin Media Campaign Promotes Smart Homes

10 Mar 2020 | 02.12 pm

Virgin Media Campaign Promotes Smart Homes

Bundles of Google Nest products with install

10 Mar 2020 | 02.12 pm

Virgin Media is undertaking a national brand campaign to illustrate the power of smart technology in the home.

The company says the campaign, created by BBH UK, is aimed at prompting consumers to take the first step towards a seamlessly connected smart home. The marketing push will be a full through the line campaign across TV, OOH, VOD and bespoke social creative, with brand activation activity to come.

Virgin Media Smart Home packs are available to broadband customers from €15 to €55 a month for 12 months, including installation by a technician.

Depending on the bundle, Smart Home packs span Google Nest Hub,  Google Nest Hello Doorbell, Google Nest Mini, Google Chromecast and two TP-Link Smart Plugs.

The company says Smart Home packs are up to €129 cheaper than the recommended retail price of the bundles being purchased separately with a technician install.

Paul Higgins, director of consumer at Virgin Media, commented: “With this campaign we want to emphasize the thrill of living in a Virgin Media connected Smart Home. We more than anyone have permission to play in this space as Ireland’s fastest broadband network.

“We aim to excite consumers about the benefits  of experiencing smarter technology in their homes and transforming their world, and Virgin Media is helping them do it.

“The theme for the campaign was built on the insight that we all love the thrill of trying new technology and, with Virgin Media we make it as easy as possible with our Smart Home installation technicians who won’t leave until you’ve learned how to get the most out of your new Smart Home pack,” Higgins added.

Virgin Mobile Unlimited

Meanwhile, Virgin Media has launched SIM-only offer available to everyone whether they are Virgin Media customers or not. Virgin Mobile’s Unlimited plan costs €15 for 12 months and €25 a month thereafter, on a no- strings 30 day contract.

Virgin Media says it has doubled the data Fair Usage Policy on Unlimited plans from 40GB to 80GB. The company has also upgraded its 2GB plans to 5GB of data and upped the minutes and texts included to 500.

Paul Higgins, Director of Consumer at Virgin Media, commented: “Everyone can avail of our deepest discount yet. Not only that, we have a fantastic range of smartphones which you can add to your mobile plan whenever you are ready to upgrade your phone. and all this underpinned by our awards winning customer service.”

The new Virgin Mobile Unlimited Plan offer ‘€15 for 12 months’ will be delivered via a discount promotion ‘€10 off for 12 months’ and will be applied to both the Loyalty Unlimited and Unlimited Plan.

 

 

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