22 Oct 2020 | 03.27 pm
Take Your Brand Nationwide With Backing Business
Over 200 businesses featured across Virgin TV platforms
22 Oct 2020 | 03.27 pm
Virgin Media Business is making sure that whatever the future holds we’ve got your business covered
‘Backing Business’ is Virgin Media’s campaign to help put the spotlight on Irish business, and is designed to underpin the renewal and recovery of each one throughout Ireland. The campaign is providing support in the form of promotions across Virgin Media TV’s Ireland AM, webinars, interviews and taking #BackingBusiness on the road, where we recently dropped in to meet businesses and people in Limerick city.
In total, Virgin Media Television broadcast five hours of TV live from Limerick, reaching 550,000 individuals on Virgin Media One across Ireland AM, Elaine, The Six O’Clock Show and The Tonight Show. Twenty SMEs from Limerick were represented on air across the day. It was a moment to shine a light on the local business community and the talented people behind them, exemplary of all businesses across the country.
As the Covid-19 emergency continues to disrupt economic life and businesses around the globe, every business in Ireland is faced with decisions about a less predictable future. That’s why Virgin Media Business and our broadcast arm have created a platform for business conversations to take place.
The ‘Backing Business’ campaign can also help your local brand go nationwide. We want to inspire and support all businesses to share their stories, ranging from big challenges faced to learnings for businesses right now. Over 200 business have featured across our TV platform. It gets you noticed, and that’s why brands of all shapes and sizes use TV to tell their story to the nation.
According to Aidan D’Arcy, Director of Virgin Media Business: “The services we provide matter more than ever, as thousands of consumers across Ireland rely on their vital internet and phone connectivity from home, accessing trusted news and educational resources, and staying in touch with families and loved ones.
“Covid-19 has created a tremendous amount of uncertainty and financial strain for people and businesses. So whether you’re just starting out, or are already a thriving small business, we have tailored connectivity solutions to help your business stay one step ahead in the digital marketplace. What’s more, as your business grows bigger our services are completely scalable, which means we’re on hand to support you on every step of its journey.
“Backing Business is simply an extension of the service and support we have provided to so many businesses, with a growing range of resources from our team to help navigate the challenges and opportunities ahead.”
If you would like to join hundreds of businesses on Backing Business and want to get your message out to the nation, we want to back you. Simply send us a short video of no more than 30 seconds in landscape mode to backingbusiness@virginmedia, explaining who you are, what your business does, and the operational changes you have had to make at this time. We’ll do the rest.
Photo: Virgin Media took its #BackingBusiness campaign to The Strand Hotel in Limerick for live broadcasts that featured the stories of 20 local businesses. Pictured are presenter Ciara Doherty (left), Paul O’Connell, presenter Alan Hughes and Helen O’Donnell of the Hunt Café