Sole Trader Splurges On Tech Domain

27 Sep 2016 | 09.46 am

Sole Trader Splurges On Tech Domain

Tech support company pays over ten grand for it.ie

27 Sep 2016 | 09.46 am

Pithy domain names are hot property and it’s not unusual for large sums of money to be paid to secure them. After one and two-letter domain names became available last year, a small Dublin IT services firm decided to shell out €10,800 for IT.ie.

Eamon Gallagher (pictured) set up PCtechnix in 2004 and operated as a sole trader. The company specialises in B2B tech support and supplies, with a staff of ten people. To ramp up trade, Gallagher decided a catchy website domain was needed.

Domain name releases are carried out on a phased basis, with holders of registered marks getting first choice in the ‘sunrise’ phase. After that, the ‘landrush’ phase opens, before the final phase of general availability.

PCtechnix made its move in the landrush, but so did others and a bidding war took place. Gallagher’s business, now a limited company, has rebranded as IT.ie. “The domain suggests we can provide customer with any and all IT related products, services or solutions. This is the task we have now set ourselves,” he says.

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