New An Post Ad Campaign Plugs Global Connectedness

11 Jul 2017 | 11.19 am

New An Post Ad Campaign Plugs Global Connectedness

Slick TV ad launched ahead of a renewed focus on its parcel business

11 Jul 2017 | 11.19 am

An Post has launched a new TV brand campaign that highlights the company’s global connectedness. The 40-second campaign launch ad was created by Dublin agency Target McConnells.

Called ‘World Wide Open’, An Post’s new campaign was directed by award-winning film maker Ian Power. Target McConnells also drafted in special effects artist Andy Clarke, whose previous credits include the film Brooklyn, and film colourist Gary Cullen, who has worked on Game of Thrones.

The Arri Alexa 65 camera used for the advertisement, a first for Irish advertising. The camera was previously used on the film ‘The Revenant’.

Speaking about the An Post ad’s theme, Target McConnells MD Abi Moran said: “We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we wanted to show that Irish people, and our national postal service stand for something quite different.

“Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new parcel product and service innovations that quite literally bring the world to your door.”

Moran continued: “We, as an agency, are interested in what’s happening socially, culturally — in people. So we wanted this ad to reflect Ireland now, and An Post’s role in this new Ireland.”

P J Brigdale, head of market with An Post, added: “This campaign marks the beginning of an exciting new era for An Post as we signal our intent to aggressively grow our parcels business. In the coming weeks you will see a range of great new An Post products and services, that throws the world wide open for Irish shoppers and businesses, with huge relevance for younger customers. The launch ad is cinematic and bold; it’s really a calling card for An Post’s new direction.”

Comments are closed.