23 Jun 2017 | 02.19 pm
Interview: Martin Casey, Arekibo
Digital is now a critical component of every business, says Arekibo MD Martin Casey
23 Jun 2017 | 02.19 pm
Arekibo is one of the largest independent digital agencies in Ireland and has been in business since 2002. The agency partners with large organisations, supporting their team to plan and develop its digital presence, says Martin Casey (pictured), the firm’s managing director
Business model: Our proposition is rooted in strategy and this focus helps our clients to develop sustainable and intelligent solutions to harness digital to complement their business strategy. From a trading perspective, the last year has been excellent: revenue is up, our staff is growing and more of our time is devoted to high-value engagements.
We think there has been a real shift in the way digital is purchased. The market is more mature and is really starting to value what digital can bring. Not all the agencies out there are ready for this in terms of what they can offer. We are.
Website performance: Digital is a 24/7/365 service and therefore it is critical that a business continually measures the effectiveness of its investment across all digital channels. The majority of customers are very comfortable searching for products and services, and their patience and tolerance for a poor digital experience is limited. Therefore, the performance of digital is critical to an organisation’s ability to acquire and retain customers.
Data insights: The impact of data on any business’s long-term success is indisputable. However, the amount of data available from digital platforms is overwhelming, and it is understandable that many organisations don’t know where to start.
We partner with our clients to develop their data strategy, helping them to measure and uncover opportunities from their analytics. We believe that our clients should have the internal capabilities to manage and evaluate their data and we provide training and mentoring programmes to upskill their teams.
Trends: Digital is now a critical component of every business. Digital today is multi-channel — think websites, social media, e-mail, mobile, apps, CRM etc. The roots of digital go deep into the organisation, into how it is structured, into what it wants to be. Digital channels and services now need to be integrated to deliver a unified and seamless experience. As a result, corporates are now focused on how they can harness digital to deliver value to their customers and directly impact the success and performance of their organisation.
Companies now need to develop a sustainable strategy that will support them as they operate, measure and grow their digital presence. The organisations that are continually in a reactive state will ultimately loose out to the firms who have a defined strategy and sustainable game plan for digital. Investment is crucial, but also the right attitude, though these typically go together.