Ford Challenge For App Developers

07 Oct 2015 | 02.08 pm

Ford Challenge For App Developers

Competition ties in with Web Summit

07 Oct 2015 | 02.08 pm

Ford executive chairman Bill Ford will speak on the opening day of Web Summit, one of the world’s leading conferences for technology and ideas.

Web Summit, which takes place in Dublin from Nov. 3-5, is expected to attract more than 22,000 people from 110 countries.

In addition, Ford is inviting developers to take part in a 24-hour challenge to design apps for SYNC, Ford’s voice activated, in-car connectivity system. The SYNC AppLink Developer Challenge Dublin is organised with Web Summit and will give programmers a chance at €75,000 prize money and the opportunity to develop new apps with Ford.

SYNC AppLink Challenge Dublin will start at 9am on Nov. 2. The challenge will give developers 24 hours to come up with new ideas or enable their existing iOS or Android apps to work with Ford’s voice-activated connectivity system. Bill Ford will meet with participating developers to discuss his vision for the future of mobility .

“Web Summit has grown from attracting 400 people in 2010 into being one of the most important gatherings of startups on the planet,” said Paddy Cosgrave, Web Summit CEO. “Ford was the original disruptor – putting the world on wheels, and we couldn’t wish for a more inspiring and relevant speaker than Bill Ford, who has long been a champion of technology and mobility.”

SYNC AppLink Challenge Dublin is Europe’s first SYNC developer challenge, following previous SYNC developer events in Australia, Brazil, China, and the U.S. Developer teams will be able to work hands-on with SYNC via special technical development kits located on-site.

Since its launch in 2013, more than 13,000 developers have registered for the automotive industry’s first Developer Programme, with more than 24,000 software development kits downloaded. Developers use the AppLink application programming interface to create their own SYNC apps.

“Smartphones are central to our lives – at home, at work, and on the road. Working with innovators from outside of the automotive industry is a proven way of generating ideas that can enhance the driving experience,” said Ford’s Scott Lyons. “SYNC AppLink Challenge is the ideal opportunity to tap into the talent that can generate truly innovative and disruptive ideas with the potential to be translated to reality.”

In Europe, Ford’s AppLink technology enables drivers to voice-activate a range of smartphone apps, including ADAC, Audioteka, AUPEO!, Cityseeker by Wcities, Cyclops, DetektorFM , DIE WELT, Eventseeker by Wcities, Glympse, Goal Live Scores, Radioplayer, Roald Dahl Audiobooks, Soundtracker and Spotify.

Developer teams have until Oct. 31 to register online for AppLink Challenge Dublin at

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