DoneDeal Sponsoring Weather Bulletins

13 Oct 2015 | 10.08 am

DoneDeal Sponsoring Weather Bulletins

Site inks deal with four UTV stations

13 Oct 2015 | 10.08 am

Online classified adverts website DoneDeal has announced that it will sponsor weather bulletins across four of UTV Radio Solution’s urban stations. The stations include Dublin’s FM104, Cork’s 96FM & C103FM, Galway’s Bay FM and Waterford’s WLR FM. The sponsorship package was developed for DoneDeal in conjunction with Livewire and Starcom to capture an urban audience across the daytime schedule.

This sponsorship will aim to secure a large amount of quality airtime across the four major urban cities for DoneDeal. The participating radio stations, under the umbrella of UTV Radio Solutions, have a combined listenership of 720,000 adults per week, according to DoneDeal marketing manager Agnes Swaby. The stations’ weather bulletins are broadcast daily with high frequency to four of the biggest cities in Ireland.

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Speaking on the sponsorship announcement, Ciara O’Connor of UTV Radio Solutions said: “We’re delighted that we’ve been able to construct such a strong urban sponsorship property and we’re really excited that a great brand like DoneDeal are on board. This high frequency property will give the brand unrivalled access to highly sought after urban consumers, living in four of the biggest cities in the country. The sponsorship will not only build brand awareness, but will also be beneficial in driving search for DoneDeal.”

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