Communicorp Media Launches AudioXi

18 Sep 2018 | 08.39 am

Communicorp Media Launches AudioXi

New digital audio advertising exchange

18 Sep 2018 | 08.39 am

Radio station group Communicorp Media has launched audioXi, billed as Ireland’s largest digital audio advertising exchange.

According to the company, with audioXi many of Ireland’s largest audio content creators and aggregators will be consolidated in one place, “providing audience scale that radically changes the way in which Irish brands and agencies buy digital audio”.

Digital audio is audio content streamed using a connected device. Communicorp estimates that advertising related to digital audio will grow to €6m annual spend in the next three years.

audioXi launches with 20 million monthly impressions, from over 20 independent publishers, ranging from podcast aggregators to music and radio streams. Advertisers will be able to access these audiences either direct or programmatically.

Adrian Serle (pictured), Communicorp CEO, commented: “This is a huge development for our business, and for the Irish audio market. On Day 1, this is a market leading business, by some considerable margin, that will transform the market.

“This is a full service audio exchange connecting advertisers with a more engaged and immersed audience in creative and relevant ways”

The radio group has partnered with Adswizz for the underlying platform technology. Communicorp claims advertisers can target audiences by location, age, gender or contextual and behavioural segmentation.

Ads are then served to these target audiences, wherever and whenever they are consuming audio via a connected device e.g. their favourite podcast, a live radio stream or preferred music playlist.

Aer Lingus is backing the initiative with ad spend. Derek Liddy, head of digital marketing at Dentsu Aegis Network, commented: “Aer Lingus is very excited to be the official test partner of audioXi. Programmatic audio is a growing digital channel offering us new capabilities to promote Aer Lingus services to Irish and international customers.”

audioXi is led by Rob Timony, who joined Communicorp Media from Maximum Media in 2017.





Comments are closed.