CLA Coupé Targets ‘Generation Benz’

11 May 2019 | 03.05 pm

CLA Coupé Targets ‘Generation Benz’

Prices start at €34,110

11 May 2019 | 03.05 pm

Mercedes-Benz has launched the new CLA 4-door coupé in Ireland. There are four petrol and one diesel engine versions, with further diesels models to follow.

There are three design lines: Style, Progressive and AMG. Mercedes expects the most popular models in Ireland to be the 180 petrol version priced from €34,110 and a 180d automatic version priced from €37,300.

Sales manager Ciaran Allen commented: “The arrival of the CLA adds to the cross-generational appeal of Mercedes-Benz. The ‘Generation Benz’ are style-conscious young male and female drivers for whom design, technology and motoring enjoyment are amongst life’s great pleasures.

“With the new CLA, we expect to be even more successful in attracting this generation and, in this way, build a strong presence for Mercedes-Benz beyond its traditional base in an ever-growing segment of the market that was previously the preserve of others.”

Interior architecture is shaped by the dashboard design (above). Departing from the cowl-like cover that normally shields the dials and gauges, the CLA dash extends from door to door with no visual break. Another feature is the wide screen on which infotainment commands and controls are relayed which appears to float, visually detached in a freestanding way.

Tech add-ons span navigation and augmented reality aids, voice activated controls, and software that ‘learns’ what the driver’s needs may be. There are three different technology packs – Advantage, Premium and Premium Plus.

Standard is the MBUX user experience system and the voice-activated ‘Hey Mercedes’ driver assistance system. New with MBUX are interior functions such as seat adjustment and the operation of the reading lamp and interior light that can be carried out by non-contact hand movements, in daylight and in darkness.

Standard safety features are enhanced brake assist, emergency stop and lane change assist. Lighting is halogen headlamps with integrated LED daytime driving lamps, and LED tail lights are also available.

An active adaptive damping system that allows the driver to choose between comfort and a more uncompromising sporty tuning is available as an option.

 

 

 

 

 

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