Audi To Shutter Ballsbridge Showroom

01 Dec 2016 | 12.36 pm

Audi To Shutter Ballsbridge Showroom

Dublin showrooms to be centralised at Sandyford in 2017

01 Dec 2016 | 12.36 pm

Audi Ireland plans to close its car showrooms in Ballsbridge and Goatstown in Dublin after it has completed its new €20m showroom in Sandyford in November 1917.

The new building, designed by EMD Architects, will replace the existing Audi facility on Bracken Road.

Construction starts this month and the project is expected to employ 100 people during the build phase. Collen Construction is overseeing the 11-month development project.

According to Audi, the new showroom will incorporate significant glazed elements and curved design features consistent with the marque’s auto design.

The ground floor showroom will consist of a customer reception area, service reception, new car display and new car handover bays. The new car showroom on the first floor will display 20 new cars.

Dublin and Belfast car retailer Charles Hurst, which is part of Lookers plc, is spearheading the investment.

Henning Dohrn, Managing Director of Audi Ireland, commented: “Audi is the leading premium car brand in Ireland. Key to this success is our strong and dedicated dealer network. We are delighted to be able to offer customers a market leading showroom from November 2017, which will be the largest Audi dealership in Ireland.

“Audi Centre will also be the first ‘terminal’ in Ireland to be built with a private Audi digital lounge, a customer experience which takes the next step in the digitisation of our retail business. The digital lounge is just one of many steps we are taking to maintain our leading position in the premium market in Ireland.”

Audi in Dublin will continue to operate as usual from all three existing locations until November 2017, when all operations will be centralised in Sandyford.

 

Photo: Digital preview of Audi’s new Sandyford showroom

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