Audi Gurus Await Your Questions

13 Jan 2017 | 12.12 pm

Audi Gurus Await Your Questions

Find out about the new Audi A5

13 Jan 2017 | 12.12 pm

Audi’s new version of its A5 car is to get the Audi Live treatment for its official launch in the Irish market next week.

Audi Live was introduced to showcase the Audi Q2 last year. More than a video presentation — Audi calls it a ‘customer experience platform’ — it aims to bridge the gap between a digital online experience and an offline retail experience by bringing the latest Audi models to customers through live video interaction.

Customers can interact with an ‘Audi Guru’ in real time, ask questions and explore the Audi A5 from the comfort of their home, via a phone, tablet or computer. The interaction is access through the Audi Ireland website during post-work hours.

Head of marketing Richard Molloy said: “The success of Audi Live to date, in addition to the positive feedback from customers and stakeholders alike, underpins our decision to continue making this unique technology available to our customers, in order to deliver an enriched online customer experience.

“The number of customers engaging with Audi Live during the launch of the platform grew exponentially, so we look forward to receiving customer feedback on the optimised version of the platform, which will be used as part of the all-new A5 launch campaign.”

Audi Live, featuring the new Audi A5, will run on Audi.ie from Monday to Thursday from 7pm to 9pm, from January 16 to February 2.

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